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Brand Manager

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The Role – BRAND MANAGER

Specifically, you will be working as part of our Brand team which is in the UK Food Marketing team within UK Marketing.

This role will best suit an individual who thrives and smiles under pressure, is well organised, pragmatic, can manage issues, decisions and stakeholders and most importantly, puts our customers first. You need to have a strong eye for detail, and help to deliver a consistent message across the branding and design portfolio.

Key Relationships:

• UK Marketing
• Group Brand Team
• Buyers, Buying Managers, Customer Managers, Technical and Development Managers, Category Directors
• Insight, both internal and external agencies eg DunnHumby, KWP
• External experiential agencies
• Packaging design team
• Press office
• Store Communication
• Customer Service Centre

Key responsibilities and accountabilities:

Reporting to the Senior Marketing Manager-UK Food Brands

• Ensure brands continue to meet customer needs and drive own brand sales participation by:
o Understanding performance of the brand through analysis of sales, market and customer metrics and insight
o Creating and managing a 3 year brand plan which reflects the above
o Working with key stakeholders (Brand Communication and Commercial) to deliver the brand plan
o Project manage any brand activity


Key Skills/ Experience and Qualifications required

Competences

• Customer Focus
• Personal Integrity
• Drive
• Team Working
• Developing Self and Others
• Analysing and Decision Making
• Managing Performance
• Managing Change
• Gaining Commitment

Skills

• Commercial awareness
• Understanding of product development
• Excellent numerical and analytical skills
• Brand Marketing communications
• Cross functional working
• Event Management
• Strong influencing skills


Experience required:

• Experience of Commercial and / or marketing side of the business
• Experience of customer insight, particularly market research/customer analysis
• Experience of writing marketing briefs and building marketing plans
• Experience of working in a fast moving, ever changing environment;
• Ideally operated across product areas
• Understanding of retail operations

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