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Brand Manager

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The Brand Manager is responsible for developing, establishing and
achieving the short and long term brand objectives and strategies for
the business he/she manages. Brand Manager is also responsible for
achieving the short and long term financial commitments for the Brand
he/she manages as stated in the Budget. To do this, the Brand Manager
mange up to two assistant and/or associate brand managers who are
responsible for the day to day responsibilities, as well as interacts
with cross-functional counterparts and Middle Management to ensure that appropriate resources are devoted to the Brand.

Major tasks and responsibilities of position:

1. Establishes and directs the development and implementation of the
brand's marketing plans and budget and long term financial plans to
achieve the category's volume, profit and spending objectives.
2. Effectively plans to ensure that top line sales goals and bottom line
profit goals are met, by overseeing the execution of brand strategies
through the Brand Management team, other functional departments, and
external vendors, and by recognizing the profitability and revenue
impact of all business opportunities.
3. Manages, coaches and develops up to two direct reports/junior
Marketing staff as well as indirect reports, including Sales Development
Mgrs and cross functional peers. The Brand Mgr supervises his/her
resources to achieve brand objectives, and clearly communicates
standards of performance. This will be achieved through clear example
of culture and values, council, balanced brand workload and appropriate
4. Determines resource allocations across the brand to optimize overall
brand performance, while anticipating risks to brand performance and
ensuring that contingency plans are developed to manage through them.
5. Manages and lead multiple external partners and consultants to
produce consumer and professional communication strategies and
executions in line with the brand strategy.
6. Manages and leads multiple cross functional teams, including R&D.
Technical Operations, Market Research, Customer Solutions, Consumer
Promotion, etc. to execute brand initiatives and implement plans. The
Brand Manager will also need to ensure the brand strategy is
communicated, understood and implemented by all cross-functional groups.

Main Objectives of Function:

Major Decisions: With some solid direction from the Category
Director, the Brand Manager develops the strategy, financial goals and
profit objectives for the brand, both on short term and long term basis,
gaining approval to implement plan from Category Director and senior
management. This is achieved though daily/regular contact with all
cross-functional team within BCCD. The position also will be required
to manage and develop their subordinates to a high standard ensuring
that the future key decision-makers for BCCD have a good solid foundation in
marketing/business management. In order to achieve these goals, the
position will need to be able to influence personnel outside of their
direct line of control, motivate and negotiate to a high standard of

Work Relations:

Sr Mktg MgmntMarketing Director-Contact on a daily basis. Purpose is to maintain
information flow and assist in achieving category objectives. Also
assist in personnel/team development and defining what the category
goals should be.
VP Marketing- Frequently contact to recommend and propose brand goals,
negotiate for resources, maintain information flow, Present brand
strategies, new product initiatives and marketing plans & MIFRI
ensuring they assist in achieving Divisional goals.
President- At the discretion of VP, purpose of contact is to present
brand strategies and marketing plans and gain agreement that the plan is
in line with divisional objectives.
Customer SolutionsHeadquarter sales and field sales-contact on frequent basis. Purpose of
contact is to communicate the brand strategy and goals, actively
participating in setting, and provide final approval, of sales strategy
and goals as it pertains to the brand. Other Customers include: MRD,
Finance, Legal, R&D, Forecast/Supply, CP, Consumer Affairs, Medical
Marketing, external parties/agencies.


MBA preferred or equivalent experience with a BAIBS {ideally with
emphasis in Marketing/Brand Management)
3 years experience in OTC/Nutritionals preferred.

Key Skills Desired:

- Leadership (ability to motivate individuals/team in pursuit of common
- Interpersonal communication (ability to understand, interact and work
with variety of functional representatives and to elicit superior
performance from them)
- Ability to manage performance/coach/supervise others
-Thinking (ability to assess or analyze a situation and derive optimal
path for action)
- Self management
- Technical (potential to assess and react to complex technical
- Self motivation (level of drive an commitment to an objective)
- Strategic management, planning and execution (ability to exhibit
strategic-level thinking, looking at the "bigger picture")

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