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Brand Manager

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In this role, your primary responsibility is to define and drive the global strategy for your brand. Utilizing key global consumer insights, you will manage brand positioning, strategic marketing programs and brand roadmaps to best deliver the brand promise to the consumer, while maximizing financial results. In addition, you will manage the continued development of strategy for your brand(s) and assure the brand expressions/essence are consistent across the globe, which includes developing and maintaining successful partnerships with the Entertainment & Licensing team. Finally, you will develop and drive the global marketing plan strategy, thus enhancing the brand’s position, across our four regions (North America, Latin America, Europe and Asia-Pacific) and be the Global Champion of key brand initiatives.

Primary Responsibilities

  • Create and drive overall brand strategy and positioning across product design, marketing and marketing communication
  • Direct and communicate all elements of the brand including advertising, PR, retail programs, packaging, merchandising and media initiatives
  • Provide marketing with a strategic direction for the brand and ensure consistency in brand messaging throughout marketing programs
  • Evaluate current market trends and competitive activity and make reports on key findings

    Skills Needed

  • In-depth knowledge of consumer, digital and entertainment landscape and proven track record of delivering programs that met or exceeded company goals
  • Multi-channel marketing and brand-buildling insight
  • Experience with international markets and a global perspective is preferred
  • Must be able to articulate clear and concise direction/feedback to external and internal stakeholders
  • Adept project management abilities; confidently prioritizing multiple projects simultaneously under time constraints and within the given budget
  • Excellent verbal, written and presentation skills
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