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Brand Manager

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Vitamin T's CPG client is looking for a Brand Manager. This position is responsible for the development and execution of long term strategies and corresponding marketing initiatives to deliver against the financial goals for the brand. Scope of work would include the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies as well as development and implementation of new product pipeline while allocating the budget accordingly. They must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on collective, collaborative teamwork.

Specific Responsibilities:
• Brand Plan Development and Execution – Sets vision and strategy for brand. Recommends and executes appropriate advertising and promotion budget against marketing initiatives to support brand goals and executes marketing initiatives within advertising and promotions budget parameters. This includes, but is not limited to, advertising, program/promotions, research, and public relations. Identifies new market opportunities and translates them into actionable programs to grow the business. Must be able to work collaboratively with agencies/vendors and internal resources to deliver

Brand Equity Development - Identifies and refines targeting and positioning strategies; drives agencies and cross-functional team in development of brand equity.

P&L and Forecasting – delivers the revenue, profit, and market share goals of the brand. Responsible for annualized volume forecasting and quarterly updates.

Program management and execution - manages the day-to-day logistics of the brand programs. Owns timeline management, budget, and program analysis.

New product development – Lead cross functional new product development team through development of NPD vision and strategy consistent with overall brand strategy Align management throughout the stage gate process. Mine unique consumer insights against target and that translate into benefits and products. Develops selling proposition and
launch support material.

Market Analysis - monitors and analyzes sales volumes, market share trends and competitive activity and develops/recommends action steps based on existing opportunities. Also analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs.

Sales Support – provide the sales organization with presentation materials for retailer presentations, new product launches, and category management. Works collaboratively with the sales team to deliver initiatives that meet both consumer and retailer needs while achieving corporate success criteria.


Required Skills/Abilities:
• Demonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resource effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Takes ownership where appropriate.

Consumer orientation - demonstrated ability to identify core target, consumer insights, functional/emotional benefits, RTBs and apply against brand positioning / business strategy. Can translate the consumer needs to internal and external constituents (management, cross
functional, agencies).

Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Is more interested in the professional learning opportunities versus the specific job title or size of the business they manage. Comfortable making decisions with limited
information and able to get things done despite limited resources. Self reliant/proactive and has a pioneering spirit.

Strategic thinking skills – ability to deliver against the long-term brand goals. Prioritizes initiatives to effectively achieve both short-term and long-term goals for both the company and the brand.

Analytical and problem solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.

Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships and influence others. Adapts communication style to meet the needs of the target audience.

Creativity – resourceful at achieving objectives/results despite obstacles.

Results orientation – focuses not only on what needs to be achieved, but also makes sure that its done the right way.

High level of initiative and follow-through, and assertiveness – proactively addresses issues and is accountable for getting it done.

Additional Characteristics
• Strong personal integrity and character
• Strong brand management and marketing fundamentals – experience should try to include as many of the following as possible:
o Advertising development (TV, print, interactive) and media planning
o Promotions development – a lot of it will be national coupons, consumer promotions,
trade promotions (displays, etc)
o Budget/P&L management
• Works effectively with others – collaborative in nature, works well within teams, provides strong team leadership
• Should demonstrate ability to apply marketing fundamentals (targeting, positioning, innovation, competitive strategy) within an OTC environment (ie, ability to transcend 'image marketing' and balance functional and emotional benefits in a consumer proposition)

Bachelor’s Degree or MBA (marketing concentration or equivalent work experience)

Experience Required
Minimum 7 to 10 years

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