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Brand Manager

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- Develop and implement short and long-term business plans, as well as marketing and promotional strategies and tactics
- Create plans that elevate the brand’s awareness among consumers, grow the overall business by focusing on customer-specific strategies, and improve the brand’s sales, productivity, and profitability with full P& L accountability.
- Create and deliver analytical reports of sales and marketplace data as requested by the marketing team
- Assist in the product development (PD) process including packaging, launch packages, and other PD materials.
- Create brand and account-specific presentation materials
- Partner with the Graphics team to create marketing materials e.g. packaging, ads, planograms, inspiration sheets, promotional proposals.
- Work collaboratively with the Digital team on digital marketing plans i.e. promotions, newsletters, social, etc.
- Partner with the Design Team on pattern support for brand and account-specific initiatives.
- Marketplace and competitive opportunity analysis (SWOT).
- Create reports, draft presentations, formulate internal/external communication (written and verbal), and other marketing support duties
- Provide marketing support to other internal and external partners i.e. sales, operations, product development, customers, consumers, and others as required


Skills and qualifications of the successful candidate include:
A university degree or college diploma in Business and/or Marketing
2-3 years of experience in a Marketing (preferably brand management) role
Proven success at managing multiple product lines
Exemplary verbal and written communication skills
Superior project management skills with a high attention to detail and deadlines
Strong consumer research and analytic capabilities with the math skills to back it up
Thrives in a fast-paced, change-oriented environment

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