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Brand Manager- WL2

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Specifically, you will be working as part of our Brand team which is in the UK Food Marketing team within UK Marketing.

This role will best suit an individual who thrives and smiles under pressure, is well organised, pragmatic, can manage issues, decisions and stakeholders and most importantly, puts our customers first. You need to have a strong eye for detail, and help to deliver a consistent message across the branding and design portfolio.

Key Relationships:

• UK Marketing
• Group Brand Team
• Buyers, Buying Managers, Customer Managers, Technical and Development Managers, Category Directors
• Insight, both internal and external agencies eg DunnHumby, KWP
• External experiential agencies
• Packaging design team
• Press office
• Store Communication
• Customer Service Centre

Key responsibilities and accountabilities:

Reporting to the Senior Marketing Manager-UK Food Brands

• Understanding the customer and ensure the brand propositions continue to be relevant and resonate with customers
• Researching trends and changes within the markets that our product brands compete in and work with development managers to develop the brands reflect these trends and changing customer needs
• Develop and manage the brand strategy for product brands in Food within the UK
• Working to ensure clear understanding of Tesco brands across Food
• Educating and up skilling commercial stakeholders on the brand strategy
• Briefing marketing teams to ensure they understand what the brands are about and what they deliver and managing compliance of this execution
• Analysing brand performance
• Driving own brand sales participation

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