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Brand Executive

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Core purpose of the job

To drive brand equity by providing clear education, expert guidance, asset provisioning and guardianship for teams across the business producing external communications. Ensure that all our marketing communications project a consistent representation of the brand by providing accurate guidance and carefully curating the brand portal. Empower colleagues with an understanding of the brand and provide support for their projects as required.

Key deliverables

• Provision of guidance and tools to help build in-depth understanding of our brand across all marketing teams. Ensure that brand guidance is both up to date and accessible to both marketing teams and agencies

• Communicate changes in brand guidance or assets to the relevant teams within and partner agencies in a timely manner

• Provide brand guardianship, support and approvals where appropriate for individual projects or communications in the daily Brand Hub sessions. Support the Brand Controller (Marketing) with ad hoc brand strategy projects as required

• Support the creation of the new brand portal ( and ensure it is well maintained with up to date assets, guidance and news

• Manage the brand induction process for all new joiners to Sales and Marketing group, scheduling these on a monthly basis. Organise inductions or brand refresher sessions for agencies as required

• Take responsibility for the monthly Brand Network sessions – inviting guest speakers to talk about how their projects are building our client's brand equity

• Keep up to date with the findings of the Strategy & Insight team to build an in-depth understanding of consumer perceptions of the brand and support the development of long-term brand strategy recommendations

• Work in close partnership with retained brand agency

• Support for the Brand Controller (Internal) may be required from time to time.

KPIs contributed to

• Create more fans of our client by building strong emotional connections and trust in the brand
• Help drive long-term demand for our client
• Effective and consistent creative output from marketing teams

Critical skill & experience

• An appreciation and understanding of brand marketing, ideally gained in 2 – 3 years’ experience at a large organisation or agency
• Communications experience (incl. digital, print and TV) and appreciation of design
• Confidence and sensitivity is required for reviewing and giving feedback on the work of others
• Strong communication and influencing skills. The person in this role will be an advocate for brand and must be confident in presenting our brand positioning to teams and agencies
• Experience of presenting work and to senior stakeholders and managing approvals
• Comfortable with meeting the challenges of tight deadlines and prioritising a busy workload
• A passion for brand and a commitment to keep learning to expand the expertise of the team
• Experience and skills in any of these areas would be a bonus – brand positioning, architecture, naming, guardianship or tracking

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