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Brand Content Manager

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Our client, a fortune 500 outdoor apparel and equipment company based in Richmond, CA, is looking for a Brand Content Manager to work with their Public Relations team.

We are looking for barrier-busting, game-changing Brand Content talent. If you are a super-creative, slightly off-the-grid thinker, who is self-propelled, with a why-not-attitude and an entrepreneurial spirit, then we are looking for you.

If a potent design culture that celebrates design and innovation is what you are looking for then you just found it. Our design department has high expectations around story-telling, developing concepts, and promoting new ideas. All focused on meaningful consumer insights and product solutions. If you’re ready to scale to the summit of success and take your career to the top of a few scenic peaks, apply now!

This job description is not meant to be an all inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

General Position Summary:
The Brand Content Manager is responsible for conceiving, planning and managing the creation and dissemination of brand content including: brand, athlete and product videos, and social media content.

Essential Functions/Major Responsibilities:
• Create, manage and disseminate the seasonal content calendar, using information provided by the Multi-Channel Marketing Calendar.
• Plan appropriate content to populate the seasonal content calendar using the Multi-Channel Marketing Calendar; the seasonal brand and product initiative(s); the list of key marketing styles; advertising, social media and account marketing plans; and other information developed by the marketing team.
• Plan, schedule, assign resources and manage the production of the content in the seasonal content calendar working with the creative team to ideate and develop stories that the creative team will produce in video, text and images.
• Content includes but is not limited to: brand videos, athlete videos, product videos, blog posts (text and image driven) and social media content. Content will be used for social media, dealer and e-commerce purposes and will be published through owned, earned, paid, dealer and partner network media.
• Plan and manage the asset acquisition budget, working with the Creative Director to plan and fund collaboratively still photography and video required by the Multi-Channel Marketing Calendar.
• Collaborate with the creative team to develop and refine content to best align with the brand voice and relevant brand and seasonal themes.
• Work with the creative team to package and deliver to e-commerce the content described in the Multi-Channel Marketing Calendar.
• Plan and manage brand advertising program working with outside media planning agency and coordinating advertising plan with Multi-Channel Marketing Calendar, the seasonal brand and product initiative(s), the list of key marketing styles, advertising, social media and account marketing plans, and other information developed by the marketing team.
• Plan and manage the media budget, working with the Director of Global Marketing and an outside media agency to maximize returns in increased brand awareness and affinity.
• Manage one direct report, setting strategy and goals, evaluating performance regularly.
• Develop a set of metrics to measure ROI on the content marketing and media spend and on social media initiatives and measure and regularly report on effectiveness of the program.

Specific Job Skills:
• Ability to keep peers and managers informed of progress on all projects
• Possess extensive knowledge of content development, storytelling, and social media
• Well developed writing skills, in particular, knowledge of and experience with journalistic style writing
• Ability to be creative and innovative, especially in written communications.
• Possess good organizational skills and attention to detail.
• Mental ability to conduct interpersonal interactions with the media, members of the public and company personnel.
• Ability to represent the company in a manner that enhances its image.
• Ability to solve problems and operate independently and with discretion, and work effectively under pressure.
• Physical ability to use telephone, computer hardware/software including keyboard, type, sit and stand for extended periods of time, and occasionally lift/carry up to 10 pounds.

Education and/or Experience:
• Bachelor’s degree or equivalent and or experience specializing in public relations, journalism, communications or related field.
• Participation in and affinity for outdoor sports including skiing, climbing, mountaineering, backpacking, hiking and trail running
• At least 5 years’ experience in consumer products marketing
• Outdoor industry experience is a plus.

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