These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Brand Analyst, 3823047

0 people like this description

Our client is seeking a Brand Analyst for a well know Boy's toy brand. The Brand Analyst will provide support for marketing and product development activities for assigned business segment or product line in order to achieve financial growth and profit targets. The goal is for this position to turn into a full-time staff position in 2014.

KEY RESULTS AREAS:
Strategic Thinking
Analysis and Action
New Product Development
Consumer and Customer Insights
Marketing Plan Development and Execution


SPECIFIC DUTIES AND RESPONSIBILITIES:
Analysis and Action

Updates monthly line lists and merchandising outlines
Performs a variety of business analyses on an as-needed basis
Evaluates results of marketing programs, including POS, shipping and brand attributes, to support development and on-going refinement of marketing plans

New Product Development

Partner with Marketing Management Team to lead product development process and cross functional team
Shares thorough understanding of competitive set for category, brand and segment around the world with product development team.  Works with team to achieve target cost, margin contribution, retailer margin and schedule

Consumer and Customer Insights

Assists research team in execution of research studies
Evaluates competitive set for category, brand and segments
Partners with AMM to communicate positioning and relevance for product, segment, brand and price point

Marketing Plan Development and Execution

Analyzes results of marketing programs to support development and on-going refinement of marketing plans
Creates presentations and may partner with Design to present at internal line reviews and customer toy shows
Observes sizzle and TV creative.  May attend pre-production meetings and shoots as appropriate

COMPETENCIES REQUIRED:

General understanding of the business objectives related to marketing/brand management
Demonstrated understanding of standard marketing techniques
Basic understanding of research methodologies and when they are used
Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
Basic understanding of annual financial plans
Ability to provide insights to product and packaging development teams and give feedback on concepts in an effective and constructive manner

EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:

Thorough understanding of standard marketing techniques
Demonstrated strong analytical and strategic thinking skills
Excellent written/verbal, time management and quantitative/analytical skills required
Demonstrated leadership ability

PERSONAL ATTRIBUTES REQUIRED:

Proven ability to drive change and results through influential leadership skills
Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
Demonstrated strong presentation skills with a persuasive nature
Proven ability to effectively manage multiple projects in a dynamic environment
Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items

EDUCATION REQUIRED:
Bachelor's degree, preferably in marketing, business or related field

These job descriptions are examples. Looking for work?

Find JobsFind Jobs