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Brand / Product Marketing Associate with Cyber Experience

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Our client is looking for a Marketing Associate that will focus on supporting their Commercial Cyber business with targeted

marketing programs to build the firm’s reputation around key industry and client issues, deepen senior

executive decision-maker relationships, and help sustain and grow account revenue opportunities. This individual will provide marketing support for key national program execution, including conference planning, social and digital marketing, and internal communications.

Responsibilities:
- Lead the development of an integrated, cross-channel marketing strategy to grow awareness and

preference for Commercial cyber capabilities, tracking metrics against KPIs; Strategizes

with senior leadership to understand market drivers and executes marketing programs that address

select platforms

 Lead creation of marketing materials, including brochures, presentations, whitepapers, webcasts

and emails. Ensure high quality in design, printing, and production process of proposals,

presentations, and brochures.

 Assist in the design, coordination, communication, and implementation of targeted marketing

programs and events, lead generation initiatives, and supports senior leadership on key marketing

projects and client-facing deliverables.

 Provide support to Commercial Cyber business development team, executing lead generation

programs and activities at the direction of the leads and in collaboration with the firm’s extended

marketing and business development resources.

 Support the creation of client communication and relationship development plans for account

teams, including distribution of thought leadership to key stakeholders and development of client-

facing deliverables (e.g., relationship maps, meeting documents, newsletters, engagement pursuit

support)

 Manage distribution of marketing collateral (including thought leadership and sales materials)

across a range of channels, including social, digital, events, earned media, and advertising

 Develop supplemental materials to reinforce clients' thought leadership that can be pushed

throughout direct and indirect channels, including videos, infographics, motion graphics, blogs,

podcasts, etc.

 Stays abreast of industry/sector issues and account status (maturity of relationship, inflection

points, retention issues) within assigned client portfolio

 Develop and maintain collaborative relationships with colleagues from other industry and functional

marketing teams in order to find programming synergies and opportunities for leverage and

teamwork that can increase client impact

 Interface frequently with Cyber leaders, subject matter experts, and other staff from across the

practice as well as marketing and communications professionals at the corporate and commercia -Ability to obtain a security clearance -BA or BS degree

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