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Bilingual SEM Analyst

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Job Responsibilities

• Perform daily campaign management of multiple large scale Paid Search

and Auction Media campaigns which include: campaign launches, budget

management, bid management, analytic tracking and reporting, multivariate

testing and participation in beta program testing.

• Employ excellent working knowledge of search and auction media to drive

strong traffic and conversion results from proposed strategies and be able to

obtain valuable insight for communication to key marketing partners

• Demonstrate strong data analytics acumen by leading the execution, analysis

and presentation of data for ad copy, landing page and beta testing initiatives

with the ability to derive conclusions and actionable next steps from results

• Manage bid rule strategy and optimization efforts at the campaign, ad group

and keyword levels to drive account performance

• Manage daily budget tracking process to make sure monthly spending levels

are on pace

• Utilize team task management system to manage and execute assignments

as well as possess the ability to prioritize assignments based on urgency and


• Create detailed keyword and ad copy proposals for new campaigns or

accounts based on objectives provided by Search & Auction Media Manager

and key marketing partners

• Develop and maintain the timely distribution of detailed Search & Auction

Media reports that summarize the overall and individual performance of

assigned accounts

• Provide mentorship and training across multiple software platforms for team

new hires

• Collaborate with management and team members to define policies,

processes and procedures to further drive efficiencies and performance for

key stakeholders

• Keep current on Search & Auction Media industry and propose new ideas to

further enhance campaign tactics

• Perform at a high level in a fast paced, time intensive, deadline driven work


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