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B2C Copywriter (Financial/Banking)

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We are seeking a banking/financial B2C advertising copywriter for great long-term opportunity! If you have experience and verifiable success across multiple forms of media and channels including print, collateral, email etc., specifically for the retail banking and financial services industries this may be the perfect role for you!

In this role, you will write, proofread and edit in a highly collaborative environment (working with account executives, art directors, designers, and production managers). You will develop copy from initial concept to final release!

REQUIREMENTS:
• Minimum of four years of advertising copywriting experience.
• Documented portfolio and record of achievement in project management and/or people management.
• Strong knowledge of general advertising practices.
• Working knowledge of design software: QuarkXPress, Illustrator, Photoshop, InDesign, Acrobat
• Working knowledge of MS Office: Word, Powerpoint, Excel
• Exceptional written communication skills / strong strategic skills

As copywriter, you will:
• Write and evaluate copy, recommend changes and approve as final.
• Maintain job folders and documentation.
• Participate in review of jobs at all stages.
• Develop copy around a concept/theme that will achieve business goals.
• Conceive project style / approach and adjust the creative to optimize results.
• Secure clear understanding of the campaign objectives and demographics to ensure copy is targeted to appropriate audience.
• Collaborate with art director to produce the most compelling combination of images, design and language.
• Collaborate with account teams to develop appropriate strategies. Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with senior management to develop new creative strategies. Develop techniques to reach new customers and enable to company to maintain the competitive edge.
• Set direction for client meetings and secure critical information.
• Sell concepts, strategies and direction to senior management.
• Work with junior writers on team to provide them with direction.
• Assign research and writing tasks to other writers.
• Evaluate outside creative resources for possible use.

*TO APPLY* -- please submit your resume in Word document format, along with a 1-2 paragraph professional bio. All resumes must:
• Outline the minimum requirements*
• Include a link to an online portfolio
• Be clear, easy to read and formatted
• Include month/year of all employers; explain employment gaps greater than 3 months

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