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B2C Copywriter Financial Services

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MUST HAVE STRONG B2B Copy experience within Banking/Financial Services

Business-to-Consumer Copywriter
Banking/Financial Services


Copywriter with experience and verifiable success in all forms of media and channels including print, collateral, email etc., specifically for the retail banking and financial services industries. Writes, proofreads and edits in a highly collaborative environment working with account executives, art directors, designers, and production managers. Executes copywriting tasks from initial concept to final release.

Responsibilities:
• Write and evaluate copy, recommend changes and approve as final.
• Maintain job folders and documentation.
• Participate in review of jobs at all stages.
• Set direction for client meetings and secure critical information.
• Take a concept or theme and develop copy that will achieve business goals.
• Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with art director to produce the most compelling combination of images, design and language.
• Collaborate with account teams to develop appropriate strategies. Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with senior management to facilitate and direct the development of new creative strategies and goals, delivering measurable long/short term results. Develop techniques to reach new Customers and enable to company to maintain the competitive edge.
• Sell concepts, strategies and direction to senior management.
• Work with junior writers on team to provide them with direction.
• Conceive the approach and style for projects and adjust the
creative to optimize results.
• May assign research and writing tasks to other writers.
• Evaluate outside creative resources for possible use.


Requirements:
• Minimum of Four to five years of advertising copywriting experience.
• Documented portfolio and record of achievement in project management and/or people management.
• Proficient in Microsoft Word or equivalent.
• Strong knowledge of general advertising practices.
• Working knowledge of design software: QuarkXPress, Illustrator, Photoshop, InDesign, Acrobat
• Working knowledge of MS Office: Word, Powerpoint, Excel
• Exceptional written communication skills.
• Strong strategic skills

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