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B2C Copywriter

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We are looking for a Copywriter with experience in all forms of media and channels including print, collateral, email etc., for a client in the Financial Services industry. This person will writes, proofread and edit in a highly collaborative environment working with account executives, art directors, designers, and production managers.

Responsibilities:
• Write and evaluate copy, recommend changes and approve as final.
• Maintain job folders and documentation.
• Participate in review of jobs at all stages.
• Set direction for client meetings and secure critical information.
• Take a concept or theme and develop copy that will achieve business goals.
• Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with art director to produce the most compelling combination of images, design and language.
• Collaborate with account teams to develop appropriate strategies. Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with senior management to facilitate and direct the development of new creative strategies and goals, delivering measurable long/short term results. Develop techniques to reach new Customers and enable to company to maintain the competitive edge.
• Sell concepts, strategies and direction to senior management.
• Work with junior writers on team to provide them with direction.
• Conceive the approach and style for projects and adjust the
creative to optimize results.
• May assign research and writing tasks to other writers.
• Evaluate outside creative resources for possible use.


Requirements:
• Minimum of Four to five years of advertising copywriting experience.
• Documented portfolio and record of achievement in project management and/or people management.
• Proficient in Microsoft Word or equivalent.
• Strong knowledge of general advertising practices.
• Working knowledge of design software: QuarkXPress, Illustrator, Photoshop, InDesign, Acrobat
• Working knowledge of MS Office: Word, Powerpoint, Excel
• Exceptional written communication skills.
• Strong strategic skills

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