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B2B Marketing Operations Analyst

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Seeking a B2B Marketing Operations Analyst to join the team responsible for growth in the business travel segment. Business travel is a high growth segment, and marketing operations will be critical for the team’s success. The Analyst will report to the Manager of B2B Marketing Operations.  The Analyst will be responsible for supporting our B2B marketing technology and our B2B marketing analytics efforts.

This role will help provide commercial insights and reporting for sales team performance analytics, supports the data integrity in CRM and other tasks and duties related to the sales team and other commercial effectiveness efforts.

Responsibilities:

  • Own communications around progress against goals and key initiatives to the marketing organization
  • Manage B2B content operations processes for blog, web and other marketing content
  • Support global rollout of B2B Demand Gen campaigns
  • Analyze marketing campaigns and surface insights to be shared with the broader marketing org and to drive optimizations
  • Support ad hoc reporting in Salesforce, Google Analytics and Marketo, as needed
  • Work with Marketing Operations Lead to refine and communicate lead management processes
  • Maintain data integrity in Salesforce and Marketo by administering existing and developing new data hygiene processes
  • Support post event lead Salesforce and/or Marketo processes

Skills:

  • Minimum two years in a marketing operations, marketing or business planning role
  • Strong problem solving and analytical skills
  • Advanced experience with Microsoft Excel
  • Excellent verbal and written communication skills
  • Accuracy and attention to detail
  • Professional and consistent work habits, strong work ethic, driven to achieve company goals
  • Proven ability to succeed in both collaborative and independent work environments
  • Experience with SQL or an interest in learning required
  • Experience with Salesforce, Marketo or BI tools (Tableau, etc.) a plus

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