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B2B Marketing Manager/ Sales

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Our client is looking for a B2b Marketing Manager with a strong sales experience. This is an onsite contract to possible permanent opportunity.

The ideal talent will be responsible for but not limited to:

Responsibilities Include:
Assess and document the current partner marketing programs execution processes, database and lead management operations and determine actions for improvement and optimization

Create partner marketing programs and build a sales team
Partner with counterparts within the New Customer Acquisition, Purchase, Finance, Operations and IT to onboard new partners.
Design and actively manage a set of agreed-upon service level agreements (SLAs) for program execution and quality assurance
Manage and distribute program reporting to all key stakeholders; analyze performance data with the goal of making improvement recommendations

Develop and maintain an overall partner marketing program project plan that tracks all program execution requirements and enables proper prioritization and resource allocation planning
Actively manage the flow of leads through the lead lifecycle (capture, nurture, score, distribute, close)

Work closely with partner marketing programs teams in capturing leads from across all partner marketing activities (digital, local events, tradeshows, etc.) and loading to the marketing automation system
Partner with partner sales teams in managing the lead flow from marketing to sales:


- Assist with the lead assignment process
- Develop and monitor a set of agreed-upon service level agreements (SLAs) for lead follow-up
- Develop and manage a set of agreed-upon service level agreements (SLAs) for lead feedback from sales (invalids, nurture, recycle, etc.)
- Monitor and provide ongoing optimization support for lead qualification thresholds (lead scoring and distribution)
Skills Required:
· 5-7 years’ experience in B2B marketing operations / demand generation environment, including 2-4 years of experience with Marketing Automation.

3-5+ years’ experience working in a national company.
· Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
· Ideal candidate will be flexible and have the ability to think/act strategically as well as roll up their sleeves and work as an individual contributor to meet goals
· Proven technical, analytical and quantitative skills coupled with effective communication skills (verbal and written) that enable translating complex issues into productive discussions / actions at the executive and operational levels
· Experience in working with sales, sales operations, marketing, and IT teams in developing and implementing processes, business requirements, and systems
· Expertise with Microsoft Office applications; strong familiarity with HTML for creating landing pages and emails to support campaigns
· Experience in developing and executing marketing programs with channel partners highly desirable


EDUCATION / EXPERIENCE REQUIREMENTS
• Proven track record of developing and driving effective marketing programs and teams.
• 10+ years of relevant experience as well as a BA/BS degree (marketing, communications).
• Experience in building and managing a team of marketing professionals and technicians.
• Excellent verbal and written communication skills.
• Excellent problem solving and decision making skills.
• Excellent organizational and presentation skills.
• Strong leadership and management skills.
• Strong customer service and interpersonal skills. Ability to interact in a positive manner with internal and external contacts.
• Ability to complete multiple tasks within critical deadlines.
• Ability to maintain the highest level of confidentiality.
• Ability to work independently.
• Advanced math skills for marketing/sales analysis and budget management.

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