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B2B Marketing Manager - 3-6 months

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My client is one of Europe’s most innovative payment and banking solutions companies, which has been successfully pursuing a commitment to challenging the status of quo of traditional banking. They’re a fast growing, award winning and exciting company offering a number of different product types (Debit/Prepaid, Currency and Credit) to individuals, small to medium businesses, and local government.

They are currently looking for a B2B Marketing Manager, for a 3-6 months contract, who can lead conversion campaigns, deliver PPC campaign marketing, drive all SEO activity. You would work with agencies to develop effective customer communications, design customer journey and focus on B2B - engage with stakeholders.

You main responsibilities would be:
* To maximise utilisation and revenue growth through and from customer acquisition.
* Main activities will include ownership and accountability for all elements of executing core and test new customer acquisition campaigns including value proposition development and delivery, existing value proposition enhancement, and developing fulfilment strategies to maximise utilisation and loads.
* Focus on B2B, engaging stakeholders cross-functionally and working as the marketing lead with the commercial team to ensure a delivery roadmap is created and managed. Owning the B2B products and journeys, collaborating where required.
* Responsibility for ensuring campaigns executed on time to budget and flawlessly. Scope includes writing and gaining sign-off on all appropriate briefs including:
o campaign execution briefs, including cost benefit assessments, list selection criteria and operational requirements;
o creative briefs for all customer comms development

* Primary focus is to drive online applications; including PPC, banner advertising, emails, direct mail and other channels to drive demand and profitable application volume with high conversion to sales. Deliver test and learn using the channels to champion challenge performance.
* Work with Pricing and Analytics to get full assessment of performance against objectives, and manage the SEO agency to develop and deliver monthly plans for further account delivery and make appropriate recommendations on completed campaigns.

Essential experience is:
* Solid experience in all online channels (i.e. PPC, SEO, affiliate, emails, banners ads and comparison sites marketing) on direct to consumer product sales.
* Proven experience with full campaign lifecycle management.
* Can demonstrate experience managing digital agencies.
* Can demonstrate writing creative briefs and working with a creative agency

If this is the role for you, please send your CV to: makrabi@aquent.com

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