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Automotive Product Writer / Instructional Designer

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Instructional Design: Design and develop learning solutions that meet and exceed expectations for improving retail performance. Develop written materials across a variety of media (web, print, live, and video) that communicate a clear, relevant message to all our external and internal audiences including internal staff, trainers, and the end users in dealerships across the country. Design, write and edit throughout entire development process single and multiple platform creative communication, training and performance improvement solutions under tight timelines with minimal supervision, including: Content outlines, interactive instructional design documents, production scripts, meeting leader guides (for live training) and testing/assessment scripts. Write additional print/interactive support, including print deliverables/job aids, word tracks, and interactive links to multimedia files.

Product Writing: Create deliverables that assist dealership Sales teams with a level of product knowledge (features and benefits) to successfully sell a whole range of products, services and accessories. Perform research and review source materials to identify messages that support brand direction. Collaborate with corporate partners such as the Sales organization, Media and Scoop to leverage available assets and programs as needed to support retail performance improvement and knowledge transfer. Work with cross-functional teams to create learning modules focused on the features and benefits of the automotive products and services.

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