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Audience Acquisition/Demand Generation

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In this assignment at Aquent's client, you will work with the Events & Strategic Partners team overseeing client's largest event.  We are looking for an experienced Demand Generation professional to manage day-to-day promotional activities to support the larger Audience Acquisition goal of 20,000 attendees at the event.

Responsibilities include:
-Setting up tracking and working with Strategy & Sciences team to execute acquisition programs against targets and reporting/communicating key metrics
-Project management across different marketing tactics and channels including paid media, email, display, and internal stakeholder communication
-Building campaigns in our registration system and coming up with creative ways to incentivize registration
-Help plan and run awareness initiatives including print, digital and email

Top 3 Daily Responsibilities:
-Managing tracking/reporting of all acquisition channels along with Strategy & Sciences lead
-Working in registration system to generate promotional codes and working cross-functionally across field marketing, partner, and sales to ensure stakeholders are working against their targets and ticket allocations
-Working with Creative Strategist to project manage Marketing Automation and creative teams to ensure they are adhering to timelines set in the content calendar

Required Skills:
-BA/BS degree in any field or equivalent practical experience
-3+ years in demand generation/audience acquisition
-3+ years of marketing automation and/or digital marketing experience
-Excellent written and oral communication skills

Nice to Have Skills/Not Required:
-Event experience, preferably for an Enterprise or B2B audience
-Salesforce.com, Marketo or other marketing automation/CRM software experience                                                                           

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