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Associate/Manager level Consumer Research

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6 month ASAP need for a Consumer Analyst with strong Excel and Project Management skills!

Reporting to the Director, Global Consumer Insights, this Manager, Global Consumer Insights will provide expertise and support to uncover consumer insights through actionable research analysis and deliverables. The Manager’s primary responsibility will be to conduct data analysis and report development for a large quantitative global brand health tracking study, working alongside other members of the GCI team. Specific responsibilities will include working with stakeholders to understand needs and objectives and translate them into analytic plans, pulling and interpreting quantitative data to develop actionable insights and implications, designing report templates and populating deliverables with results, and communicating findings effectively to impact the clients business. The Manager may have the opportunity to assist with other projects, both strategic and tactical, to support other areas of the GCI department.

Analyze Data & Build Actionable Recommendations

  • Design quantitative analyses that answer business questions for internal clients, including Global Brand, Regional Marketing, Entertainment & Licensing, and Digital Teams
  • Accurately conduct data pulls from online datasets and analyze cross-tabs
  • Interpret quantitative results to drive to key learnings, implications, and recommendations for brand strategy, product development, marketing programs, and corporate and country planning
  • Write report headlines and executive summaries that convey results and recommendations
  • Create visually appealing reports that deliver results in a concise and impactful manner
  • Integrate market context and other outside data with research learning to inform insight

    Communication & Partnership

  • Partner effectively with other members of the GCI team to acquire brand understanding, business context, and other information to enhance analyses and recommendations
  • Communicate study learning clearly and compellingly through written and verbal communications in a range of forms, including formal reports, ad hoc analyses, and informal presentations
  • Help train internal clients to effectively use results Portal where study data resides
  • Work effectively with outside vendors on requests to support successful rollout of study at Hasbro

    Project Management

  • Prioritize and manage time effectively to deliver results within requirements (objectives, schedule)
  • May assist with other GCI custom qualitative and quantitative primary research projects, as needed
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