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Associate Product Marketing Manager

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The Associate Product Marketing Manager will be responsible for the day-to-day execution and planning of marketing efforts for casual and mid-core mobile gaming titles and franchises. The candidate must be highly motivated, collaborative, data driven and able to work in a fast moving environment. The ideal candidate would possess great communication skills and should have both creative and analytical abilities. Responsibilities include:

- Manage and execute marketing initiatives as defined in the strategic marketing plan including creative and messaging development, paid media, synergy and partnership programs, sales and promotions, and community and retention efforts.
- Work closely with production teams to compose marketing copy such as content updates, app descriptions, push notifications, screenshot captions, and sale copy.
- Collaborate with central creative to implement key messaging and produce marketing collateral to support marketing activities for online, mobile, print, and TV platforms.
- Work cross-functional with synergy, franchise, PR, social media, mobile network, CRM and account teams to implement marketing plans across launch and sustainment phases.
- Measure and analyze the success of each marketing campaigns and share results with partners and internal stakeholders.
- Work with regional marketing teams to implement global strategy and provide marketing guidance and support.
- Manage relationships with internal stakeholders across studio, franchise and publishing teams.
- Help plan and execute ongoing marketing activities such as sales & consumer promotions and work closely with production teams and PM to ensure goals and priorities are aligned.

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