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Associate, Product Marketing

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Our client is seeking a Product Marketing Associate to join the team on a contract to hire basis! The Product Marketing Associate is responsible for providing fulfillment and support for the company’s digital campaigns. The Product Marketing Associate will have daily interaction with the Sales and Marketing Teams. The Product Marketing Associate will be given autonomy over their individual workloads but must be able to work well within team environments. 

RESPONSIBILITIES
• Interface with sales and marketing personnel to determine email and SMS campaign requirements.
• Perform email and SMS campaign management, execution, and reporting.
• Provide administrative support to market personnel on product marketing applications.
• Compile reports on campaign and program performance.
• Use a variety of tools to determine optimal audience targeting criteria for email and marketing programs and execute campaigns.
• Optimize campaigns to enhance performance.
• Ability to troubleshoot email and SMS campaign problems and effectively communicate solutions.
• Assist in coordination of other digital campaigns, including display advertising and cross-channel initiatives.
• Perform research and competitive analyses.
• Performs other duties assigned by management.

REQUIREMENTS/QUALIFICATIONS

• BS/BA in Marketing, Communications, Journalism or related field
• 1-3 years experience in a digital/content marketing role or similar marketing experience
• Familiarity with Microsoft Office
• Basic HTML experience with strong technical aptitude
• General understanding of digital metrics and analysis and marketing terminology
• Must be able to prioritize multiple assignments with a high degree of accuracy, and function quickly in a fast-paced, deadline-oriented environment
• Must be able to handle all aspects of customer service including anticipating the customer’s needs, building relationships, and exceeding the customer’s expectations
• Use problem-solving skills to resolve escalated situations with customers and provide top quality solutions
• Must have excellent interpersonal, verbal, and written communication skills

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