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Associate Product Manager

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Our client is seeking an Associate Product Manager for a contract role in the Ft. Worth area.

Experience working with and managing agencies, media planning, developing future brand plans, managing budgets, conducting business and market place analysis and developing creative briefs. Demonstrative strategic and creative problem solving skills, strong analytical skills, leadership skills particularly of cross-functional teams, oral and written skills and proactive self-starter. Broad understanding of brand management principles. Knowledge of sales and marketing techniques, market research data sources and applications is required. Personal computer efficiency required (Word, Excel, PowerPoint, Lotus notes preferred).

Also responsible for assisting in the management of assigned brand which will include the tracking and development of brand performance and competitive environment. Manage a component of consumer advertising, lead launch initiatives, involvement in brand strategy development and equity building.
Areas of responsibility include:
• Ownership of the manufacturing and consumption forecast
• Leading implementation of the approved marketing plan
• Leading development of the launch plans for new initiatives in Target for the upcoming season
• Developing and implementing all consumer promotions
• Active monitoring of the competitive environment for threats and opportunities
• Tracking the P&L budget items specifically A&P spending
•Trade interaction, tracking and execution
• Analytical skills to include: financial, data analysis
• Acting as the Marketing representative on project teams
• Market research coordination

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