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Associate Producer/Community Manager

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Contract with Fortune 500 Gaming company in Redwood Shores!

The Community Manager acts as the player-facing representative in online community channels and events by communicating directly with players, building strong relationships, and being a player advocate with a visible external presence.
He/she will manage game forums and customer service communication plans.
Own all published content on game fan page, website, forum and applicable SoCom channels such as YouTube or Twitter.
Create compelling marketing communications to acquire, engage, and excite game fans.
Utilizes social intelligence tools to identify, quantify, validate, and prioritize all player feedback and game issues in a scientific manner.
Drives and implements the appropriate brand voice for his/her games, insures it is consistently used across all channels, partners, and territories.
Implements influencer and Game Changers strategies for his/her titles, performs influencer identification and outreach, including user generated content efforts, curation, and programs.
Designs and implements a community plan with creative player programs and initiatives that drive engagement, conversation, and feedback (e.g. VIP programs, contests, surveys).
Maintains regular and consistent communications with the game's community influencers, such as fan sites, VIPs, moderators, guild/clan leaders, etc.
Responsible for overall Social Channels, Game Forums, tagging and tracking of content, web metrics, and regular reporting of overall growth and channel performance.
Tracks and analyses real-time player conversations and trends for unique engagement or marketing opportunities.
Oversees moderation and response efforts for customer service, forums, and community sites.
Proposes and leads creative community events both in game and outside of the game.
Focused on retention, relationship building, and active engagement.
A subject matter expert of the game itself, inside and out.
Work with product marketing manager and game team to develop, update, and execute community calendar.
Support Product Marketing Manager to execute cross-promotions across games and channels, including liaison with creative services and other publishing partners to ensure accurate and on-time delivery of creative assets.
Manage licensor approvals on marketing content and assets (if applicable).
Assist in achieving revenue goals through quality, best-in-class execution and market requirements to
Maintain the high standards of the worldwide EA brand.
Provide qualitative and quantitative feedback based on A/B testing, consumer insight through online surveys, and other best practices.
Demo products at various tradeshows and press events when necessary.
Strong knowledge of viral marketing techniques, including an understanding of viral marketing efforts that have occurred in the past

Skills:

Requirements
2-3 years of experience in digital / social media, interactive marketing, community /content management, and/or online gaming
Outstanding written and oral communication skills, writing samples required.
Excellent project management skills and ability to manage multiple projects and deadlines in a fast paced environment. Flexibility to deal with changes and pressure.
Work well in a collaborative, team environment and cross-functional team.
Experience managing Facebook fan page, website, forum, CRM, Search or other online outbound marketing content.
Ability to analyze online metrics, interpret data and provide recommendations.
Highly organized, proactive, and a positive attitude.
Passion for Social and Mobile gaming.
Strong MS Excel, PowerPoint and Word skills.
Experience with Photoshop or HTML preferred (resizing and minor editing of existing assets).

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