These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Associate Planning Director

0 people like this description

Account Planning’s core charter remains bringing the attitudes, behaviors and interests of consumers into the creative process, to produce more compelling and thus effective advertising. However, as the definition of “advertising” has expanded to include messaging, content and experiences delivered across paid, owned and earned media, the responsibilities of Account Planning have expanded as well. Account Planning is tasked with the pivotal role of being the lead strategic integrator across all accounts and projects - blending the disparate strategic perspectives and expertise from our Media, Content, PR, UX and Analytics partners into comprehensive yet highly focused strategic direction across a range of strategic deliverables.

In an agency world becoming increasingly specialized, the Account Planner must serve as a specialist in integration, combining a strong foundational understanding of media, content, analytics and all things digital, with a proven expertise in brand strategy, consumer research and communications. Account Planners must be equal parts data-driven case makers and visceral big picture storytellers. To deliver more humanly relevant ideas for our clients, Account Planners are expected to tackle the big problems with glee, question, inspire, integrate and above all, lead. This is not Account Planning per usual and we seek those energized by the challenges and expectations for what successful Planning must mean today.

As the Associate Director Account Planning you will have 6-8 years of strategic marketing experience in an agency setting and will have specific experience in the following areas:

And you will have:

Proven experience as lead Planner on multiple accounts
A love of new business and experience leading pitches from a strategic perspective
Previous experience managing Junior Planners
Experience leading client teams in the creations of integrated communications plans and helping manage such cross-functional projects from initiation to implementation
A love of mining data and experience working with internal analytics and clients to extract actionable insights from the mounds of data at our disposal
Well versed in a wide range of marketing research tools and methodologies – from new ways of leveraging technology to conduct primary research, to a deep working knowledge of 3rd party research, secondary and social listening
A demonstrated fluency and comfort level working with a wide range of agency disciplines including media, social, content, UX and analytics.
A clear interest level in the impact of digital technology on consumer behaviour and brand building
An equal comfort level working with paid, owned and earned media and experience weaving them together to connect with consumers across the entirety of their journey
A passion for storytelling and experience leveraging different story formats to inspire effective strategic direction and compelling creative (briefs, briefings, journeys, personas, connections plans, brand strategies, new business pitches)
Experience in designing and facilitating both client facing and internal workshops
A demonstrated entrepreneurial streak and aptitude for motivating clients, internal teams or other Planners to approach solving marketing challenges in new and better ways
Specific B2B experience is a plus but not required
Strategic marketing experience in a non-Planning discipline is a plus, but must be in concert with formal Account Planning experience

Bachelor’s Degree in business related field
Masters Degree in business related field is a plus

These job descriptions are examples. Looking for work?

Find JobsFind Jobs