Supports all areas of CRM in the development and execution of targeted marketing strategies to improve retention, increase revenue, minimize costs and maintain a quality customer experience.
Duties and Responsibilities:
Develops and implements communications across all channel (email, DM, OTM, OVM, digital) based on CRM strategies.
Works closely with Marketing Ops, Customer care, email, OTM, OVM and mail vendors to implement campaigns accurately and effectively.
Works closely with creative to develop materials and ensures that creative execution is consistent with strategy.
Reviews all materials, ensuring accuracy and completeness.
Ensures accurate and effective implementation of all strategies and policies by working closely with multiple resources including Marketing Ops, Customer Care, and outside vendors.
Bachelor's degree in a related field or equivalent, relevant experience.
2 - 3 years of marketing related experience.
Requirements and General Skills:
Strong direct marketing, analytical and operational skills.
Strong orientation to detail.
Excellent time management and project management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
Excellent oral and written communication skills; must be able to communicate clearly and credibly to colleagues across the organization and to senior management.
Fast learner, self-motivated and resourceful.
Both a proactive team player and independent worker.
Flexible and maintains positive attitude when under pressure and deadlines.
Knowledge/interest in pop culture and mainstream entertainment a plus.