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Associate, Marketing Strategy & Analysis

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One of our clients dominates campaigns hospitality, automotive, retail and food & beverage. Yes! They’re everywhere and maintain a solid global reach. And with all they have to offer they could use a strategic mind behind it all. This role would entail the analysis and synthesis of key data related to paid media marketing programs (display and paid search advertising). This role will initially warrant about 20-hours/week onsite with the potential to extend to 40 hours/week over time.

Main duties and responsibilities:
Support client engagement lead by preparing client reports, supporting the review & analysis process of the cross-functional team populated by strategy & analysis, account, and media managers.

Identify objectives & success metrics
· Define measurement approach and requirements
· Develop results matrices for production and test programs

Web Analytics and Paid Media Analytics Reporting
· Outline data capture and integration needs based on measurement plan
· Conduct QA on data capture and tracking implementation within analytic tools
· Implement reports and optimize reporting based on documented objectives and

Ensure data integrity

Prepare content for analytic presentations

The ideal talent will possess the following skills:

• 2+ year’s experience with web analytics and digital advertising analytics
• Proficiency in digital advertising metrics and KPIs (click thru rate, conversion rate, etc)
• Microsoft Excel
• Microsoft PowerPoint
• Kenshoo or Google Adwords
• Online advertising platform
• Webtrends and Google Analytics
• Microsoft Excel and Microsoft PowerPoint

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