Provide leadership for marketing and product development activities for assigned business segment or product line in order to achieve financial growth and profit targets.
**PLEASE NOTE: This is a 2 month maternity coverage assignment.
SPECIFIC DUTIES AND RESPONSIBILITIES:
Leads the development and implementation of marketing and other programs to enable licensing business to meet/ exceed objectives.
Assists in the negotiation of complex contracts and monitors contractual obligations; may also negotiate new contracts.
Assists in various activities including marketing, PR, retail development, event management, and buyer relationships
Conducts financial and market analysis of product categories to make recommendations on partnership and product development strategies.
Organizes the product development process; maintains schedules and timelines for product design and development.
Identifies and evaluates new business and product opportunities through research and analysis of trends and market opportunities; maintains communication with key partners to understand performance/trends business opportunities and issues.
Collaborates with licensees to resolve distribution, product development and product performance issues and assists licensees to achieve financial goals; acts as liaison between outside partners and internal departments.
May be responsible for the management and professional development of a small number of professional staff.
Minimum 4 years (or 2 years with MBA) experience in consumer or brand marketing
General understanding of the business objectives related to marketing/brand management
Some licensing experience/knowledge is strongly preferred
Demonstrated understanding of standard marketing techniques
Basic understanding of research methodologies and when they are used
Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
Basic understanding of annual financial plans; comfort with numbers and analysis required
Ability to provide insights to product and packaging development teams and give feedback on concepts in an effective and constructive manner
Strong interpersonal and communication skills, with a strong attention to detail
Bachelor’s degree in marketing, business or related field required; MBA preferred
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