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Associate Marketing Manager

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This job contributes to team success by coordinating the development and launch of promotional, targeted and customer lifecycle email campaigns. Utilizing cross-functional project leadership skills and digital acumen, this role will ensure that projects remain on schedule, on brand and well executed.

Summary of Key Responsibilities
Responsibilities and essential job functions include, but are not limited to, the following:
• Lead all creative development and implementation of email marketing campaigns in partnership with other planning, creative and external agency/vendor teams
• Coordinate campaign briefings and reviews, organize and provide feedback, and oversee revisions and approvals with both internal and agency/vendor teams
• Main focus on 1:1 Marketing that involves deep segmentation strategies to deliver relevant and compelling targeted offers and content for brand rewards members.
• Communicate campaign activities and schedules with other business units and departments to ensure status and processes are clear and properly integrated into existing plans
• Run daily/weekly cross-functional meetings to review campaign needs, identify and troubleshoot issues, compile feedback, and ensure overall success
• Content sourcing and management in collaboration with digital planning, social media, design studio and brand loyalty teams
• Quality control to ensure legal requirements and brand standards are met, and the defined user experience is correct
• Build campaign descriptions and define potential issues to keep customer care team informed of communication goals and anticipated customer response.
• Maintain library of campaigns and assets in partnership with agency/vendor teams
• Support manager in setting goals and tracking effectiveness of campaigns in driving engagement, revenue, personalization and innovation
• Establish and maintain processes to ensure effective and timely development and execution of campaigns within defined budgets.

Required knowledge, skills and abilities
• 3-5 years prior experience supporting direct-to-customer digital marketing communications within a corporate or agency environment
• Demonstrated project leadership in digital marketing creative development, cross-functional planning and campaign management
• Strong organizational skills; great attention to detail and expertise in managing and prioritizing multiple projects. Demonstrated experience in Q/A stage of Digital campaigns.
• Strong interpersonal skills; enthusiasm and ability to work as part of a multi-disciplinary team and build relationships
• Strong communication skills; present ideas clearly and concisely, both in writing and in person
• Strong problem-solving skills; capacity to build new and efficient approaches through industriousness and adaptability
• Strong analytical skills; comfortable distilling campaign data into actionable insights and optimization opportunities
• Relationship management with external agencies, vendors or business partners
• Leading and facilitating cross-functional or organizational groups
• Love for the creative and collaboration process
• Strong understanding of web/digital technologies
• Bachelor’s degree or equivalent related work experience

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