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Associate Marketing Manager

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To be a key member of the brand management team for Barbie Entertainment content. To work with key external and internal partners (Entertainment Production team, Toy Marketing teams) to ensure all aspects of the DVD development and release cycle are met from a product and marketing standpoint in a manner consistent with the overall brand. To monitor and manage newer distribution opportunities for Barbie content as well as effective windowing strategies for TV Broadcast and DVD releases globally to maximize both.

SPECIFIC DUTIES AND RESPONSIBILITIES:

Manage day-to-day marketing asset development for the global release of 2-3 feature film, direct-to-DVD titles with both internal cross-functional team (packaging, production, toy marketing, licensing, design) and external distribution partners to achieve business goals and manage to key milestones and business dependencies.

Project manage development of additional, promotional content assets and products to support DVD releases globally (CD samplers, promotional DVD's, etc.)

Collaborate with GBT & Licensing internal partners and global subsidiaries to address global entertainment asset needs and market feedback; support global entertainment information needs

Support key marketing activations for tentpole releases in North America (events, screening programs, broadcasts, etc.)

Manage day-to-day marketing, programming strategy and asset needs for newer content distribution channels (VOD, digital music, consumer products and other licensed partnerships) for Barbie long-form and short-form content.

Assist in both effective dating and broadcast windowing strategy through consistent communication with Mattel subsidiary offices and by collecting, analyzing, and summarizing internal and competitive entertainment releases.

Communicate franchise/brand and marketing strategies with stakeholders and the cross-functional team

Assist in the execution of global marketing strategies and development of global marketing tools, including brand and product advertising, and development of content with internal and external groups

Build cross-functional relationships (MARCOM, Consumer Products, Production, Design, Toy marketing, Publishing, Packaging, Legal, Finance, Digital Media, Digital Marketing, Publicity) and cross-brand relationships with entertainment counterparts

Manage asset requests and documentation

Assist in performance and forecast analytics

Ensure consistency of the entertainment franchise/brand across licensing and marketing initiatives

Skills EDUCATION, EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:


Bachelor's degree in marketing, business or related field; MBA preferred
Minimum of 4 years (or 2 years with MBA) experience in consumer or brand marketing; global experience a bonus
General understanding of the business objectives related to marketing/brand management
Entertainment industry experience preferred (as well as at least a basic understanding of the home entertainment industry)
Experience in digital distribution (both monetized and not) a plus
Thorough understanding of standard marketing techniques
Demonstrated leadership ability
Demonstrated strong analytical and strategic thinking skills
Ability to foster relationships in a highly matrixed organization
Strong interpersonal and communication skills, with a strong attention to detail

PERSONAL ATTRIBUTES REQUIRED:

Proven ability to drive change and results through influential leadership skills
Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
Demonstrated strong presentation skills with a persuasive nature
Proven ability to effectively manage multiple projects in a dynamic environment
Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items

Keywords
Education
Bachelor's degree in marketing, business or related field; MBA preferred
Minimum of 4 years (or 2 years with MBA) experience in consumer or brand marketing; global experience a bonus

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