Supports the multifunctional sales planning process partnering with Sales Management, Ecommerce teams, Marketing and Finance. This includes the assisting in the development of account strategies, demand generating online retail marketing programs, business planning calendars, and profitability analysis.
Manages the relationship with the licensor; ensures on-time delivery of key programs
Assists in development of online promotional plans utilizing shopper insights and industry and market trends with the aim of driving conversion to grow the account's sales.
Executes promotional plans by collaborating with Marketing, Sales, and Digital Retail Service teams.
Briefs and tracks customized product requests for the account to drive incremental volume via meaningful differentiation.
Participates in customer business reviews by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations. Performs deep-dive analysis using account and syndicated data to identify account business opportunities
Develops trade marketing activities that positively impact online sales and profitability
Manages online merchandising and consumer experience for key retailer
Work with outside partners to develop and execute account specific demand generating marketing programs
Supports preparation of Joint Business Planning meetings with the customer.
Completes full analysis of promotional programs throughout their life cycle including development, justification and expected return based on sales/POS and consumer data, sell-in positioning, and post-program evaluation. Reports out findings to internal and external stakeholders
Maintains excellent relationships with key account stakeholders to influence and maximize promotional opportunities.
Prior experience marketing licensed IP within a commercial region preferred
Prior experience with mass retail accounts preferred
Possess complex problem solving techniques/skills
Excellent analytical skills necessary for profitability analysis and ROI projections matched with proficiency in articulating the impact on retail sales and profitability
Excellent written, verbal and presentation skills necessary to present and communicate critical information and programs to retailers' management, senior management, marketing, sales and outside vendors.
Understanding of trade promotion strategies with exceptional planning and organizational skills.
Strong negotiation skills.
Exceptional level of support, service, and teamwork with retailers, sales, marketing, and outside vendors to meet objectives and ensure smooth project management
Strong knowledge of MS Office with particular emphasis in Excel and Power Point.
Account analysis, business planning, vendor agreements, market trends, POS, promotional, retail, retail marketing, business analysis, Ecommerce, ROI, sales management, sales planning, trade marketing, MS Office