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Associate Marketing Manager, 3839346

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Our client is seeking an Associate Marketing Manager to join the team on a contract basis and provide leadership for marketing and product development activities for assigned business segment or product line in order to achieve financial growth and profit targets.


• Mange day-to-day line development for products with the cross-functional team (including customized and int'l only products) to achieve goals and manage to key milestones
• Manage products to financial targets and brand budgets
• Assist with the execution of business plans for area managed
• Collect, analyze, and summarize data in support of brand development
• Collaborate with global subsidiaries to address global needs and market feedback; support global information needs
• Communicate franchise/brand and marketing strategies with stakeholders and the cross-functional team
• Assist in the execution of global brand-building activities and development of global marketing tools, including brand and product advertising, and development of content with internal and external groups
• Build cross-functional relationships
• Manage line documentation (line lists, merchandising outlines, etc.)
• Assist in the creation of brand forecasts
• Ensure consistency across the franchise/brand


• General understanding of the business objectives related to marketing/brand management
• Demonstrated understanding of standard marketing techniques
• Basic understanding of research methodologies and when they are used
• Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
• Basic understanding of annual financial plans

• Minimum 4 years (2 years with MBA) experience in consumer or brand marketing
• Thorough understanding of standard marketing techniques
• Demonstrated leadership ability
• Demonstrated strong analytical and strategic thinking skills
• Excellent written/verbal, time management and quantitative/analytical skills required
• Experience with product development strongly preferred
• Strong MS Office 2010 Skills, especially Excel expertise


• Proven ability to drive change and results through influential leadership skills
• Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
• Demonstrated strong presentation skills with a persuasive nature
• Proven ability to effectively manage multiple projects in a dynamic environment
• Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items

• Bachelor's degree in marketing, business or related field; MBA preferred

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