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Associate Marketing Manager - Entertainment Brands, 3853865

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Our client is seeking an Associate Marketing Manager for a new entertainment brand to provide leadership for marketing and product development activities for assigned business segment or product line in order to achieve financial growth and profit targets.

SPECIFIC DUTIES AND RESPONSIBILITIES:
• Mange day-to-day line development for products with the cross-functional team (including customized and int'l only products) to achieve goals and manage to key milestones
• Manage products to financial targets and brand budgets
• Assist with the execution of business plans for area managed
• Collect, analyze, and summarize data in support of brand development
• Collaborate with global subsidiaries to address global needs and market feedback; support global information needs
• Communicate franchise/brand and marketing strategies with stakeholders and the cross-functional team
• Assist in the execution of global brand-building activities and development of global marketing tools, including brand and product advertising, and development of content with internal and external groups
• Build cross-functional relationships
• Manage line documentation (line lists, merchandising outlines, etc.)
• Assist in the creation of brand forecasts
• Ensure consistency across the franchise/brand

COMPETENCIES REQUIRED:
• General understanding of the business objectives related to marketing/brand management
• Demonstrated understanding of standard marketing techniques
• Basic understanding of research methodologies and when they are used
• Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
• Basic understanding of annual financial plans

EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:
• Minimum 4 years (2 years with MBA) experience in consumer or brand marketing
• Thorough understanding of standard marketing techniques
• Demonstrated leadership ability
• Demonstrated strong analytical and strategic thinking skills
• Excellent written/verbal, time management and quantitative/analytical skills required
• Experience with product development strongly preferred

PERSONAL ATTRIBUTES REQUIRED:
• Proven ability to drive change and results through influential leadership skills
• Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
• Demonstrated strong presentation skills with a persuasive nature
• Proven ability to effectively manage multiple projects in a dynamic environment
• Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items

EDUCATION REQUIRED:
• Bachelor's degree in marketing, business or related field; MBA preferred

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