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Associate Marketing Manager - E-Commerce/Apparel

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The Associate Marketing Manager of the brand's online Canada is responsible for the day to day management of email and site content and promotional events for the Canadian market. This person will report to the Marketing Manager. 

Key Job Responsibilities: 
• Utilizing your knowledge of market specifics to work collaboratively with other teams to build a marketing calendar that excites the Canadian customer. This includes collaboration with buying, US marketing, production, creative, and central teams 
• Identifying key weather and cultural trends that are unique to the Canadian market to build and execute strategies for bringing product needs to life when they differ from the needs of the US 
• Driving the daily email strategy while pushing the channel forward through updates to our welcome series, triggered emails, and retention efforts 
• Managing key email and promo project initiatives with external vendors 
• Striving for improvements to the Canadian website by partnering with the US marketing team as well as production to implement new functionalities and ensure messaging aligns to seasonal strategies 
• Daily management of the marketing calendar, including scrubbing for accuracy and managing frequent changes 
• Troubleshooting various day to day issues to ensure flawless execution 
• Managing the QA process for each of the marketing channels 
• Performing weekly and ad hoc analysis of business performance to continue to learn and implement change to improve all channels of the business 
• Managing special projects that continue to drive innovation and move our market forward 
• Prioritization and thoughtfulness in determining and actioning on projects that will have the greatest impact for the market 
• Must be comfortable negotiating across multiple groups across the organization and advocating for the customer and Canadian business 
 

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