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Associate Marketing Manager - Digital Brand Management

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ASSOCIATE MARKETING MANAGER (DIGITAL BRAND MANAGEMENT)

START DATE: ASAP

CONTRACT: 5 MONTHS

LOCATION: SAN FRANCISCO

PAY:  DOE

** A FORTUNE 500 RETAIL COMPANY IS LOOKING FOR AN EXCEPTIONAL ASSOCIATE MARKETING MANAGER (DIGITAL BRAND MANAGEMENT)! **

JOB DESCRIPTION:

  • Responsible for the development of customer facing product messaging across online marketing channels.
  • Partner with the brand management team to develop a deep understanding of brand messages and the commercial plan and bring stories to life digitally.
  • Build a strategic messaging and content plan rooted in key customer segments, taking into account brand needs, business needs and personalization efforts (pre-season and in-season)
  • Write briefs for all site and email messages, ensuring the message hierarchy, customer need and product information are clearly defined
  • Partner with brand management and online buying to gain a deep understanding of the global assortment, brand initiatives and online business needs
  • Work closely with consumer insights to develop an understanding of our global/ regional customers- what they want/ need from our brand.
  • Partner with creative and styling to bring stories to life through compelling concepts and outfitting/ photography.
  • Respond to business- adjust or create new content in-season
  • Understand performance KPI’s and adjusting plans accordingly

 

MUST HAVE:

  • Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects
  • 3+ years of relevant experience (retail, ecommerce, brand management)
  • Customer focused lens for bringing to life brand and product stories
  • Experience working with creative teams.
  • Ability to build and manage effective cross functional relationships
  • Outstanding organizational skills
  • Ability to effectively organize and share information.
  • Proficiency in Microsoft Office (excel, power point)
  • Exceptional communication skills (one-on-one, small and large groups, with peers and management)
  • BA/BS

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