Associate Manager of Brand Marketing (Video Game Experience Required)

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The Associate Brand Marketing Manager reports to the Global Brand Marketing Manager and is responsible for the development and execution of marketing plans for assigned products and supporting the Manager on larger brand initiatives. Key responsibilities include:

- Managing creative agencies to deliver compelling materials on brand, on time and on budget; this includes brand iconography, packaging, ad units and other creative elements deemed appropriate
- Responsible for managing the product marketing budget to ensure campaign stays on budget throughout the product’s lifecycle
- Create and drive execution of compelling community and social media programs for assigned brands and products
- Liaise with International marketing teams to develop local campaign assets and ensure territory initiatives are on strategy
- Work with internal PR, trade marketing, PD, the developers, sales planning, and research teams to ensure execution against agreed plans
- Manage relationship with licensees and functional teams, including Home Video, Digital Distribution, Music and Consumer Products to develop and execute on cross-promotional programs
- Manage buzz reports and tracking progress against goals
- Manage brand efforts at consumer shows, including E3, PAX, and Comic-Cons