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Associate Manager, Digital Strategy

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Contract with Fortune 500 Cloud Computing company in San Francisco!

Our Client is seeking an Associate Manager, Digital Strategy to join our Digital Strategy and Analytics marketing team to help lead and advance strategic web projects. The position requires a background in digital marketing, lead-gen and website optimization. It requires working in a fast-paced environment, partnering with cross-functional teams to make data-driven decisions and digital experiences to grow the business of the website.
Responsibilities include, but are not limited to:

Reporting
• Partner with analytics to build reporting dashboards through excel and powerpoint for key web metrics
• Provide analysis of business impact for various projects to assess priority level

Strategic Projects
• Relationship Management: Manage digital strategy relationships with project teams to ensure website best practices are maintained
• Strategic Integration: Build strategy around integrating various properties into the ecosystem
• Optimization & Lead Gen: Partner with analytics to work with cross-cloud teams in creating optimization recommendations to drive lead gen
• Testing Strategy: Partner with analytics and UX testing teams to build a short and long term testing roadmap and strategy, highlighting ROI impact of various tests. Establish a process to communicate and implement winners of various tests.
• Customer/Prospect Journey: Partner with creative, online marketing, and campaigns team to build end-to-end journeys for customers and prospects, ensuring alignment across various touchpoints
• Industry Expertise: Provide competitive and industry research to support digital projects and strategic briefs

Required Skills:
• 1 - 3 years in a digital demand generation & digital strategy role
• Understanding of online advertising and marketing
• Ability to think analytically, identify and solve problems through data analysis
• Ability to manage multiple project timelines and schedules
• Presentation skills, with the ability to summarize and present findings clearly and concisely
• Strong verbal and written communication skills
• Proficient in Microsoft Excel, PowerPoint
• Team player, able to work with global cross-functional teams
• Highly motivated, detail oriented, and a self-starter
• Bachelors Degree

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