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Associate Manager - Social Media

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The Digital Initiatives Group (DIG) is the business unit within Mattel, Inc. charged with bringing Mattel's brands to life on a variety of interactive platforms (online, video game consoles, handhelds, mobile, e-Commerce and emerging media).

DIG is seeking an Associate Manager of Social Media & Community that will be play a lead role in the strategic planning, development and ongoing execution of Social Media & Community Management activities for Mattel‘s HIT Entertainment Brands (Thomas & Friends and Bob the Builder). The ideal person will have experience developing world class programs designed to build and engage consumers across social channels.

KEY RESPONSIBILITIES:
• Develop global strategies, tactics and communication plans for Mattel Brands in the social media space.
• Consistently engage and become the “trusted” voice for our community across all social channels.
• Manage and execute community facing initiatives
• Work with the Global Brand Teams and Subsidiary Marketing teams to optimize Social Media efforts on a daily basis, while leveraging scale and learnings to expand internationally in relevant markets.
• Working collaboratively with the marketing teams, generate high-quality, creative editorial content and maintain the editorial calendar.
• Identify and evaluate Social Media vendors and technologies for use across Mattel Social Media channels to improve workflow and performance.
• Have your hands on the pulse of the community to identify the ongoing conversations around our brands and find new opportunities to engage.
• Analyze results to insure that insights are integrated into current and future strategies, as well as develop frameworks to help refine our Social Media strategies.
• Track performance of Social Media marketing programs on an on-going basis to establish best practices, while comparing against internal and industry benchmarks.
• Review process and workflows with the Mattel global teams to ensure “best practices” efficiencies.
• Stay abreast of industry trends and digital advancements, specifically in the Kid & Family, Entertainment and e-Commerce spaces, while providing recommendations for Mattel's social media strategy.
• Manage initiatives across paid, earned, and owned social media.
• Drive e-Commerce sales via social media and optimize the overall digital brand experience.



QUALIFICATIONS:
• Strong understanding of Social Media universe including Facebook, YouTube, Twitter, Tumblr, Google+, Flickr, Wikis, Blogs, Pinterest, etc.
• Be passionate about Mattel’s portfolio of Brands.
• Bachelor's degree in marketing, communications or related field; MBA preferred.
• Minimum 5+ years in online marketing, digital media, or community management.
• Must have a minimum of 2 years of Social Media or Community Management experience
• Proven track record in written communication skill specifically consumer facing (Social Media, Blogs, Articles, etc.).
• Ability to effectively manage multiple projects in a fast-paced, highly demanding environment.
• Highly organized self-starter with excellent verbal and written communication skills.
• Collaborative, creative and flexible work style.
• Strong leadership, project management and presentation skills.
• Excellent reporting and analytic skills, both quantitative and qualitative, with strong attention to detail.
• Demonstrates strong knowledge and thorough understanding of marketing, advertising and promotional principles.
• Must be skilled in Microsoft Office (Excel, PowerPoint).

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