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Associate, Email Marketing

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Our client is seeking an Email Marketing Contractor who will assist in day-to-day operational needs of the Email and Database Marketing team. The candidate will learn the steps required for an Email Marketing Campaign, what data can be used for personalization, and understand the metrics behind Campaigns to translate testing and Campaign results with recommendations on future testing or email design changes. The candidate will assist in the execution, analysis, reporting, and optimization of email marketing for all client businesses and have strong analytical skills with the ability to effectively communicate analysis to cross-functional teams.

This position requires that the candidate have an interest in digital and marketing communications and a desire to work with customer data in a culture where continuous learning is highly encouraged. The individual will also work with raw data sets of customer data, subscriber segmentation, tagging, and html. The position is ideal for a self-motivated individual interested in communications across multiple devices and platforms.

RESPONSIBILITIES
• Reviewing, cleaning, updating, and loading subscriber/leads lists into email database
• Maintaining Email List Upload Tracking Form and coordinating timely processing of lists from all Kohler businesses
• Creating, testing, and running counts of sending lists/segments for email campaigns
• Reviewing, proofreading, testing, and loading creative (HTML) files into email deployment platform
• Building email campaigns and deploying preview emails for review, testing, and approval
• Formal creative testing (A/B split, subject line, day-of-week, or time-of-day)
• Campaign review & testing in different browsers (Internet Explorer, Chrome, Firefox), email providers (Outlook, Gmail, & Hotmail), and devices (desktop & mobile)
• Maintaining Email Sending Calendar to keep track of all emails that have been deployed so far as well as those that are in the process of being created.
• Reviewing and following-up on customer feedback to email campaigns
• Processing unsubscribe and email / information change requests and updating third party suppression lists
• Pulling, formatting, and reporting basic email campaign performance statistics

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