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Associate Email Marketing

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The Associate Email Marketing will join a dynamic, growing and highly-visible team of online marketing experts, who will be responsible for developing and implementing email marketing programs for acquiring and retaining customers. This individual will be directly responsible for developing and executing the email-based marketing initiatives for the client.

Detailed Job Description/Responsibilities
• Supports the Sr. Email Marketing Manager in the planning and execution of email marketing and marketing automation campaigns and conducts discovery and/or planning as needed
• Manages daily email campaigns including creative development, setup, segmentation/geo-targeting and testing to deployment and campaign optimization
• Responsible for developing and leveraging technical systems (data, templates, automations, processes) to drive efficiencies and enable the execution of product, promotional and trigger email campaigns
• Analyzes all aspects of email program and campaign performance, providing recommendations to improve the overall effectiveness
• Must work collaboratively with the design/creative teams to convert marketing campaign concepts into effective email programs
• Research and report on email industry trends and provide recommendations based on best practices
• Collaborate with cross-functional teams – workflows, tasks, approvals – keep track of changes

Required Competencies/Skills
• Experience with email marketing, agency or client-side, with consumer experience a plus.
• Strong ability to effectively work cross functionally within a large organization and with external partners.
• 3+ years product and/or consumer marketing in the technology & or entertainment space.
• Ability to work autonomously in a fast-paced environment.
• Team player with strong ability to execute in a functionally-organized company.
• Strong Project Management skills.
• Excellent communication skills, organizational skills and detail orientation.
• Analytic approach to business – know the numbers and use them to drive decision-making
• Bachelor’s degree in Marketing, Business Administration, or related discipline.

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