The Associate Director, Branded Content for will join an agile and fast-paced cross-departmental team that conceives and manages native campaigns for a wide range of advertisers across the company portfolio. Reporting to the Executive Director of Branded Content, the Associate Director will play a crucial role in ideating and activating compelling content that aligns with the sensibilities and advertiser objectives for all brands.
You will: Manage incoming RFPs and new business opportunities with regard to native content proposals. Assist in the conception of unique, original and best-in-class native content campaigns that align with both the audience and the advertiser’s goals. Manage the deployment and creation of post-sale activated concepts across platforms (articles, galleries, listicles, video). Interface with internal teams and clients for updates on campaign performance as well as new business opportunities. Attend client presentations representing the digital portfolio of properties via a customized client focused approach . Manage client relationships and drive the follow up for future branded content marketing programs. Ensure that market intelligence is received, analyzed, and utilized in recommending and initiating approaches, which capitalize on market opportunities and trends .
You are: Collaborative: You have a flexible, open approach to work. You thrive building clear efficiencies in unstructured environments. You approach your career like a journey, taking on big challenges with zero ego – and crushing it. You’re energized by working in the start-up atmosphere.
Proven: Yes, you love to roll up your sleeves and work in a new, uncertain environment. That said, you’re not unfamiliar with working in or with large organizations, leading projects to completion with your strong analytics and financial modeling skills. You have an MBA from a top business school, a familiarity and deep enthusiasm for the media industry and an English and Chinese-language fluency.
Communicative: Peers, bosses and direct reports flock to you for your dynamism and clarity. Your crystal clear approach to communication is immediately recognized, whether you’re delivering a presentation to shape the strategic direction of an investment, hosting a meeting or sending a simple email.