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Associate Direct Marketing Manager

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Major responsibilities and duties: Define, design and recommend direct marketing circulation plans and contact strategy, based on the marketing goals of the GIS Brand. This position will act in a consultative manner to a specific Segment team to assure that the number of marketing touches (across channel and across campaign) achieves the financial and marketing goals set forth by the GIS
Brand.

Circulation Planning/Contact Strategy

  • Develop holistic circulation plan and contact strategy across direct mail and e-channels for Segments, Services/Solutions and Whole House campaigns.
  • Prepare detailed mailing plans for each direct mail and email campaign, based on the marketing strategy.
  • Work with Finance and Analytics to develop appropriate financial profit and loss statements, recommend customer circulation/depth of file options to drive requisite campaign results based on the requisite ROI.
  • Apply list segmentation, selection and forecasting of both customer and rental lists. Coordinate with list brokers and facilitate list ordering, if appropriate.
  • Work directly with Brand on understanding, quantifying, updating and segmenting of house names to build appropriate lead management programs.

    Measurement & Analysis

  • Work with Analytics and Finance to prepare complete post-analysis of each mailing including response, sales, test results, and profitability.
  • Assist the DMS/email team by aggregating and analyzing customer data to optimize marketing effectiveness and identify new opportunities.
  • Work with Marketing Operations to design and execute new reporting, develop performance metrics, present findings and make recommendations to marketing team as they relate to existing marketing strategy.
  • Lead the integrity of marketing data, getting database issues resolved as necessary, incorporating business rule changes, meeting data requirements and making other changes as required.

    Requirements: BA/BS preferred
  • 5-7 years marketing experience in large multi-channel organization
  • Proven expertise and thorough knowledge of direct marketing metrics
  • 3-5 years experience in catalog circulation planning is essential
  • Demonstrated expertise in developing, executing and analyzing marketing programs
  • Excellent oral and written communication as well as interpersonal skills which allow for working with multiple levels of
    management across the organization
  • Self motivator and strong will to get the job done correctly
  • Strong systemic thinker with track record of anticipating impacts across multiple channels, processes and stakeholders
  • Strong analytical skills
  • Demonstrated knowledge of systems architecture, interfaces, and reporting structures

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