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Associate Digital Marketing Planner

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In this role, you will be responsible for executing eCommerce marketing campaigns by partnering with eMarketing, Merchandising, other eCom teams, and offline channels.

Main Responsiblities:
-Supports Digital Marketing Planner in planning and meeting goals of eCommerce
-Track campaign progress and effectiveness and drive mid-campaign optimization efforts
-Analyze campaign results and generate insights/ lessons learned
-Support efforts to provide a customer-centric perspective to all work, ensuring the brand’s ability to resonate with the target customer and meet the customers’ expectations

Plan:
-Support campaign planning discussions meetings as needed
-Support campaign plan development by collecting details on onsite and channel tactics
-Build campaign metrics (site, eChannels, offline) into campaign plans
-Ensure past campaign performance insights and media mix results are incorporated into campaign plans
-Maintain overall campaign calendar for selected areas to ensure alignment across campaigns

Execute:
-Partner with Digital Assets Coordinator to ensure delivery of required digital marketing assets
-Orchestrate the execution of campaign plan (onsite, offsite, and offline)
-Monitor campaign progress and make in-flight adjustments to ensure successful campaign
-Regularly communicate campaign progress to Marketing Planner and other stakeholders
-Track any risks/ issues during campaign execution and drive steps for mitigation

Measure:
-Consolidate all required metrics as per the plan and drive efforts to fill any gaps in metrics
-Compare campaign performance to goals and identify variance (+/-) to goals
-Identify insights (channel/ customer/ competitive/ product/ supplier) and share with relevant audience as needed
-Drive continuous improvement and optimization opportunities driven by insights

Improve:
Review campaign planning and execution process to identify and drive continuous improvement opportunities

This is a Temp to Perm Opportunity.

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