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Associate, Copywriter

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Project:
- CPG company; cleansing cream product
- Working on developing the brand communication idea for this - It is similar to a tag line
- The copy writer and designer will have to come up with one or two ad-libs based on the core idea that the strategist comes up with

Job Summary:
- At this client, the Copywriters conceptualize, write, proofread and edit original content and digital experiences.
- You will determine the overall tone, messaging, structure and voice of editorial content based on available space, knowledge of editorial principles, and brand considerations.
- This role works directly with Creative Directors, Digital Brand and Media Strategists, Art Directors, Interactive and Front-end Developers, IA, Content Specialists & Designers.

Responsibilities:
- Write, edit, post, proof content and copy
- Communicate with team leads to coordinate concept, copy, interface, graphic design and navigational structure of project with functional aspects
- Work with the team to develop digital media experiences that exceed client goals, carry out the creative vision, and fulfill Marketing & Strategy's mission
- Actively seek out and help define new creative possibilities for client engagements, from rich media ad units and social media programs, to original video scripts and digital signage
- Disciplinary focus on developing compelling creative within interactive communications ranging from websites to online media
- Assist the creative team lead in communicating and presenting copy to internal teams and clients

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