Associate Content & Community Manager

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Responsible for leading the implementation of the new content & community online hub; leverage understanding of company and related industry trends to engage and enhance the brand community; drive innovation and grow traffic, sales and engagement.

ESSENTIAL FUNCTIONS:

Overall responsibilities
• Work with manager to develop innovative and on-brand content & community initiatives to acquire and retain customers
• Work with manager to manage brand presence on multiple social media channels; increase fans/followers and their engagement
• Manage weekly and monthly reporting and analysis, including identifying areas of opportunity.
• Monitor rapidly evolving technologies and partner with Product Management team to develop and implement new functionality
• Follow and report on industry trends, best practices and competitive activity
• Partner with creative team to develop compelling, on-brand content and assets
• Support partnerships, events, stores and other key brand initiatives
• Plan and execute contests, sweepstakes, and other campaigns

EXPERIENCE:
• Minimum three (3) years of social media and/or content marketing experience
• Editorial experience or knowledge preferred
• Significant project management experience
• Undergraduate degree required; concentration in Marketing, Advertising, Public Relations, Journalism or related communications field preferred
• Actively involved in social media space, with a proven understanding of how to use social media tools to effectively listen, communicate, and build relationships
• Hands-on experience with online communities and social networking sites in a professional capacity, including Facebook, Twitter, Pinterest, Tumblr, Instagram and YouTube program management
• Technical understanding of existing digital platforms, emerging technologies, and integration strategies
• Excellent written communication skills, with the ability to successfully interact directly with customers and members of the community in a public forum
• Strong interpersonal skills with the ability to establish effective relationships with all levels within the company
• Effective time and project management skills, with ability to organize and prioritize efficiently
• Highly creative and self-motivated, with strong conceptual and decision making skills
• Proficient in Microsoft Excel and Powerpoint