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Associate Community Manager/Social Media Manager

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The candidate we’re seeking is more than just socially savvy. They’re wise. You’ve spent a great deal of time engaging with social mediums as a consumer as well as a manager for a major consumer Brand. And as a result, it’s left you with clear opinions on the role of social media within our culture, as well as the role Brands can and should play in order to drive deeper, more meaningful relationships with their consumer base. We’re interested in what those opinions are.

You represent the voice of our customer across the many platforms we manage. You’re insatiably curious about what they know, need, and expect from our brand. As a result, your ability to personalize and guide their experience comes, in part, from a strength in social reporting and analytics. In this role, you’ll also be focused on developing the social listening as well as channel and content performance insights critical to our marketing and business. A storyteller, you are passionate about what you see in the numbers and are eager to share what you know to drive business change.

Ideal candidates will have significant social reporting experience and a demonstrated history of managing communities for major consumer Brands. Your depth of platform knowledge (functional as well as strategic) and proven ability to drive meaningful engagement with your communities – fueling growth and positive sentiment – sets you apart from the field. Even more, your understanding of social media measurement gives you more to strive for – since you have sharp awareness of what’s required to move the brand needle.

We’ve experienced great success to-date based on our collective belief that thoughtful digital experiences enhance customers’ connection to the Brand. And yet we know we have miles yet to go and we’re always looking for like minds to help us get there. Is that you?

Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:

• Work closely with strategic planners, internal stakeholders and agencies on social media listening, insights and measurement.
• Proactively manage social media channels and editorial calendars across brands – following process and delivering on schedule, providing a social perspective on the work
• Provide creative format recommendations by channel (paid or unpaid) that best deliver against campaign objectives
• Posting to social channels: maintain a consistent voice across channels aligned with branding and target audience
• Pull data and perform analysis from our social media channels and social listening platform – ensuring data quality, consistency, and accuracy
• Help connect social media analysis with business outcomes, crafting easily consumed and clear insights across internal stakeholders and teams
• Engage, spark discussions, surprise and delight customers across social channels
• Monitor conversations across social media and address important mentions in real-time through engagement, escalation, or documentation
• Discover trending topics, community needs, and interests of target audience across social media, adjusting content and messaging accordingly

Required Knowledge, Skills and Abilities
Familiarity with social media and online engagement tools (e.g. Lithium, Opal, etc)
Strong working knowledge of social analytics and listening platforms with experience using at least one of the follow tools: Crimson Hexagon, Sysomos, Sprinklr, BrandWatch
A driving passion for social media, customer insights, interacting with consumer audiences.
Strong verbal and written communication skills.
Comfortable working in Excel as well as PowerPoint
Ability to work quickly and accurately against aggressive deadlines
Excellent organizational, time and self-management skills.
Ability to execute brand voice guidelines in social content.
Understanding of the basic mechanisms of paid media in social channels.
Motivated, energetic self-starter with strong problem solving skills.
In-depth familiarity with major and emerging social media platforms.

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