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Associate Channel Manager

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Aquent is partnering with a local client to find an experience Channel Manager!

As an Associate Channel Manager - Showroom Marketing, this is your unique opportunity to set your mark and live on the leading edge. The Associate Channel Manager - Showroom Marketing is responsible for executing tactics and strategic marketing activities to drive traffic and sales within North American showrooms. This includes the development of: local marketing, advertising, and public relations plans for the top 20 MSAs in alignment with national efforts. The Associate Channel Manager – Showroom Marketing is responsible for coordinating co-op spending in collaboration with distributor partners, Field Sales, and Communications. This role is responsible for the launch, implementation, and administration of these programs.


HOW YOU WILL CONTRIBUTE
• Properly present and protect the brand in the showroom channel.
• Coordinate local marketing and advertising plans by MSA fully utilizing promotional and advertising co-op to drive showroom traffic.
• Work with Digital team to create business-to-consumer marketing including social media focused on driving showroom sales.
• Work with Communications to develop templates for direct mail as well as print and on-line advertising.
• Work with Facilities Engineering on mapping to understand demographic and marketing opportunities.
• Serve as a liaison between sales and product management. Work with product management to analyze and evaluate the performance of product categories.
• Work with Product marketing on incentives, programs, and in-showroom promotions.
• Provide analyses and evaluations of performance of initiatives, trends, potential demand, and competition, making recommendations to increase sales.
• Plan, forecast, and implement marketing programs and promotions for the showroom channel that align with major wholesale initiatives and strategic plan.
• Develop strategies and support programs to increase penetration of company products to include pricing, marketing programs, and communication pieces.
• Provide Product Management with ongoing analyses and evaluations of performance of initiatives, trends, potential demand, and competition, making recommendations to increase sales.
• Provide guidance and assistance to sales associates to promote company products in accordance with established objectives.
• Develop collateral materials and display programs needed in the launch of new products.

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