Important things: 1) MARKET RESEARCH/ANALYTICS 2) PLANNING EXPERIENCE/CAPABILITIES 3) PRESENTATION SKILLS 4) TEAMWORK
Under direction of a Brand Director, the global Brand Manager is the consumer and product expert. Your main focus will be leveraging consumer insights to build cohesive and actionable category marketing plans as well as to define product strategy for the portfolio of your brand(s).
Primary Duties and Responsibilities
•Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow a higher margin business.
Global Product Development:
In this critical opportunity, the successful incumbent will partner with cross-functional teams (design & development, packaging, engineering, costing) on all phases of product development:
•Drive product innovations to better meet consumer demands.
•Develop overall go-to-market product strategy.
•Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.
•Maintain current knowledge of modern manufacturing trends, technologies and competitive practices.
•Collaborate with global brand strategy and marketing team in the development of all exclusive products.
•Become the global insights expert for your segment and leverage learning across product lines.
•Assist with analysis of product, brand and category performance and research.