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Associate Brand Manager

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An Associate Brand Manager supports the Brand Manager in efforts to achieve the short and long term objectives for the brand. This is accomplished through the development and execution of marketing plans, business management analysis and input on the strategic direction of the brand.

Major tasks and responsibilities of position

1. Support the Brand Manager by leading the development and execution of marketing plans that will enable the brand to set and execute a plan to meet its volume targets, share targets and overall business objectives.

2. Analyze the business and competitive environment on a continual basis, using strong data and sound judgment to make recommendations to the brand team for ways to better meet short and long-term business goals.

3. Lead cross-functional teams needed to achieve key brand initiatives. This will involve defining the objectives for the initiatives and managing the team, timelines and resources needed.

4. Assist in the development of market research projects by identifying information gaps and working with the Brand Manager and MRD manager to recommend and execute plans to fill the information voids.

5. Work with the consumer promotion department to set strategy and determine objectives for consumer promotion. Manage consumer promotion team to achieve on-time production and execution of key tactics.

6. Partner with the business development department to set strategy and determine appropriate tactics to best achieve strategic imperatives laid out in the marketing plan.

7. Gain a strong understanding of the medical, regulatory, legal and manufacturing environments for the brand as they relate to key brand initiatives. Build relationships with key contacts in each of these areas.

8. Assist in the management and development of the brand’s P&L, providing input on recommendations for financial planning to achieve financial objectives.

9. Assist Brand Manager with advertising development process, including development of creative briefs and advertising strategy through production.

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