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Associate Brand Manager

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ASAP NEED FOR AN ASSOCIATE BRAND MANAGER WITH CPG/RETAIL EXPERIENCE!


Under the supervision of a Brand Manger or Senior Brand Manager develops,
implements, and evaluates Marketing activities to meet profit and sales objectives. Responsible for learning
and refining marketing techniques, business processes and the overall coordination necessary to properly
administer a brand.


ESSENTIAL FUNCTIONS/SKILLS:
The essential functions of the position include, but are not limited to:


Business Fundamentals:

  • Develops and manages brand budget line item detail; effectively and efficiently manages day to day
    budget administrative tasks
  • Ensures budget is up to date and an accurate reflection of the P&L
  • Manage SKU level forecasting, volume bridges and Ship Share model to drive forecast accuracy
  • Ability to effectively analyze business trends to provide recommendation on forecast
  • Has basic understanding of pricing and retail margins
  • Tracks price points of brand and identifies gaps vs. targets
  • Understands and applies business impact of fundamental legal issues which affect the brand


    Change Management

  • Actively solicits others’ ideas and opinions regarding change opportunities and innovations
  • Fully listens to and remains open to different or contrary points of view


    Critical Thinking

  • Draws conclusions based on analysis, suggests multiple causes for a situation; anticipates numerous
    consequences
  • Looks for patterns in diagnosing a problem; forms and tests hypotheses; identifies inconsistencies or
    discrepancies in information
    Strategic Thinking
  • Avoids quick fixes; takes a broad view of a problem by looking at several options
    Innovation
  • Seeks input from others on ideas to build more creative solutions
  • Works with others to plan the steps required for implementing a new idea


    Business Analytics,

  • Can effectively analyze Nielsen data to identify business issues and trends
  • Provides analytical support to validate segment growth drivers
  • Monitors progress against key Brand Health measures
  • Analyze consumer trends to develop meaningful insights
  • Able to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses
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